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Del's Accuses Deb's Lemonade of Infringement

The popular Rhode Island frozen lemonade chain that got its start in Cranston in 1948 is accusing a similar business in Virginia of infringement.

Lawyers for Del's Lemonade have demanded a frozen lemonade business in Roanoke, Va., stop using a lemon design and logo that is awfully similar to the famous Del's frosted-lemon logo that made frozen lemonade a household name in Rhode Island and beyond.

Deb's Lemonade opened in 1977 and at the end of May, its owner, Debra Castelli got a letter from a Rhode Island lawyer Jeffrey Techentin accusing Castelli of infringing on Del's trademark lemon design.

“Your business, Deb’s Frozen Lemonade, has been using a trademark consisting of a lemon design either identical to marks belonging and registered to Del’s," the letter stated.

Castelli told the Roanoke Times that she will be traveling to Rhode Island to meet with Techentin to talk about the letter and insisted that her business isn't infringing on Del's.

She said the idea that her logo and the Del's logo are identical is a false, noting that the typeface of the word "Deb's" is different than what Del's uses and her lemon is at a different angle and doesn't have snow on it.

And Castelli said her lemonade is "much better" than Del's.

What do you think? Is Deb's logo too similar to Del's? Post your thoughts in the comments.

Chris12 June 19, 2013 at 11:39 AM
NO. I don't think the Virginian logo is too similar. Let it go... However, I am offended when the Virginian stated that her lemonade was better than our RI Del's. lol... We need a "throw down."
Steven r June 19, 2013 at 12:12 PM
They are not similar. I never had Lemonade, I probably won't like both kinds. What does Del want Deb's to use as a logo, a strawberry?
Bob Wells June 19, 2013 at 02:18 PM
It's a close call, could go either way.
kelly June 19, 2013 at 03:17 PM
No I don't think they are too similar. Dels can't think they own the lemon. It's ridiculous.
jeannie martin June 19, 2013 at 06:23 PM
agree~~throw=down!!!
Bob June 19, 2013 at 09:06 PM
I could see if it were around here...but it's not...Let is go Del's
Sidney Vaught June 20, 2013 at 05:23 PM
Deb's Lemonade in Roanoke, VA is a very small business compared to Del's in Rhode Island. In essence, Del is picking on an 83 year old woman and her daughter. Boy, doesn't that show some corporate muscle, picking on an elderly woman. Del should be ashamed.
Kammy June 20, 2013 at 05:37 PM
Deb's started in 1977. Del trademarked the logo in 1984. You can't retroactively go back and enforce trademark infringement rights if they had it first! If Deb's moved here and tried to sell it might be an issue. If Del's moved to VA and tried to sell then Deb's could actually have a legit law suit. Let it go. No one really cares.
Kammy June 20, 2013 at 05:38 PM
Deb's started in 1977. Del trademarked the logo in 1984. You can't retroactively go back and enforce trademark infringement rights if they had it first! If Deb's moved here and tried to sell it might be an issue. If Del's moved to VA and tried to sell then Deb's could actually have a legit law suit. Let it go. No one really cares.

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