A few years ago, this storm would likely be dubbed "The Blizzard of 2013" by the media.
By now, you've seen plenty of references to the blizzard affecting the Northeast as "Nemo." So why are we suddenly naming winter storms?
The Weather Channel is behind the push to name "noteworthy" winter storms.
The network announced in November it would be launching an effort to name winter storms to "better communicate the threat and the timing of significant impacts that accompany these events." The logic being "a storm with a name is easier to follow, which will mean fewer surprises and more preparation."
A simple name also makes it easier for information to be shared in "today's social media world," the network said, noting "a storm with a name takes on a personality all its own, which adds to awareness."
What do you think? Do you like the idea of naming major winter storms? Let us know in the comments.